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This riddim, The Beast, was together with Advocate my favorite dancehall riddims of 2008. As with Unfinished Business, The Beast was also a Linton 'TJ' White production which I guess, merits him for a “producer of the year title. Bill Back was a favorite riddim of mine in 2005, that was his first riddim, so he is comparatively new to the business.
This was the year of Movado. On one hand I just can't imagine that he will be bigger then this based on his rather limited talents (ooops!). On the other hand he receives a promotion via the US Hip-Hop start that is unheard of for a Jamaican artist. So perhaps this is just the start.
Of course I like his style and tunes, like everybody else, and I can understand why he's an international success, but for us who follow dancehall... aren’t we growing a but tired of his style? Cool moody style, but similar melodical pattern in each tune, no real singing, no real DJ:ing. Sorry if I spoil the fun, but there are a lot of novelty act over the whole thing. Not that it's anything wrong with that. Remember, I'm a huge fan of Pinchers, Vegas and Ghost, but everyone but me usually loose interest pretty fast.
But now he’s hot, hot! So I think this is his moment, unless he manages to reinvent himself. Not impossible though, there are plenty examples of JA artists that has started out as dancehall sensations but has been able to establish themselves with higher quality over time. Bounty, Buju, Capleton, Barrington Levy are some prime examples.
It’s going to be interesting to follow…
So internationally Movade got to be the most important reggae artist right now then? Well, actually not… Who made the most impact outside the reggae and dancehall culture during 2008? Not Movado, not Beenie, not even Sean Paul….Take guess! Coca Tea!
With the tune “Barack Obama” Coca Tea reaches more people in the world then Movado ever will. Times 10 or so. Just as an example, Coco Tea appeared on CNN, FOX News, BBC and pretty much every other major national channel in the world. Generally in news broadcasts on primetime. He was interviewed in Wall Street Journal, the New York Times and New York Post....
Comments (latest first): Comment: i agree that cocoa tea reached a lot of people, i had hip-hop frends of mine that heard the barack chune and said "that shit is hot!"
Comment by: greg, los angeles Date: 2010-02-18 Comment: I havent sampled the Beast riddim fully yet. Yoz here is a revolving snippet but still i kinda of pick up an element from the Military riddim. And like u said on the Unfinished Business thrs a Showtime feel to it aswell. Which makes me wonder as a reggae fan if todays producers r running out of artistic ideas and this great genre might be dying a slow death.